Adobe’s products are a good example, especially their Photoshop program. If you look in a newspaper for job advertisements in the field of graphic design, illustrations, logos, or anything of the like, you’re likely to have seen that an employee must be familiar with Adobe Photoshop and/or Illustrator. When I was a student of TAFE in Australia, the programs we were using were Adobe programs, and with good reason; Adobe Photoshop, Dreamweaver, Flash… these are all industry standard programs. So even if something better becomes available, people will still be using Adobe, because it’s the industry’s standard. Most of my student friends were using pirated versions of Photoshop at home because they couldn’t afford the real thing, and because it was what they were learning to use in class. I showed a few of them the benefits of using GIMP instead, and the response was total rejection of GIMP. It was unfamiliar, it had no perceived benefits over Photoshop, and most of all, it wasn’t even any cheaper than a pirated version of Photoshop.
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