http://www.p2p-blog.com/item-840.htmlWippit, a UK-based P2P service that sold music through subscription packages, has finally shut its doors. A company spokesperson told the Distorted Loop blog that Wippit "succumbed to tough market conditions" and eventually became a victim of its own vision and optimism.
pic oh wippit shut down notice
I'd suspect that the absence of a clear value proposition for end users might have something to do with the failure as well. Wippit originally marketed itself as a legal alternative to file sharing networks like Napster, but always had a far to little catalog to compete.
It tried to change this by moving more towards the model of a centralized download store, even selling music from EMI, but those tracks were DRM-protected and couldn't be swapped. It also experimented with home-made ringtones and apparently even had a limited number of video downloads. I reviewed the service early on, but found it confusing and too limited.
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