And Google is going to do it:
So now, not only you are the product but are required to pay for that.
A certain 80's Sting's song should really become the official Google anthem:
Every breath you take
And every move you make
Every bond you break
Every step you take, I'll be watching you
Every single day and every word you say
Every game you play
Every night you stay, I'll be watching you
Every move you make
And every vow you break
Every smile you fake
Every claim you stake, I'll be watching you
Edit:
Some more precisions on Google's Blog
Bookmarks