interestingly, subliminal messages are actually pretty common: think of your own subconscious (or the collective subconscious) as constantly stimulating, emitting/receiving impulses & stimuli that obviously do have an effect on what happens as the outcome - it is a normal activity
but then again, your subconscious is appropriately aligned to you, working 'on your frequency', whereas commercial stimuli work with some general ideas that may be temporarily aligned with only a minor number of viewers/perceivers and needing specific conditions to work, thus being of little effectiveness - this effectiveness may be even lower if you're observing your behavior and keeping an eye out on strange developments
it can also be said that all that you perceive first entered (or came out of or formed within) the subconscious, before your conscious attention managed to focus on it, let alone comprehend it - it wouldn't be strange if what you perceive IS the contents of your subconscious (like your own little cloud within the collective cloud structure, or your own little blood vessel/neuron/flow/container/sub-structure/... within a greater interconnected structure)
which may be understood as: being ready for the action, awaiting the right moment for it to happenOriginally Posted by wiki, Subliminal stimuli
everything subliminal may be 'caught' by focusing conscious attention on it, like catching fish in an ocean (though there are some conditions, like having a good net, etc.)Originally Posted by Sazzy
as for illegality, since when did that stop anyone (to continue testing promising ways of influencing the public, under new names or labels), especially if power/control/profit is what they desire
also, there are many ways of sending messages and messages do not necessarily need to be in plain txt or standout images (think: metaphors or allegories) or embedded within every n-th frame - some of which reminds of the movie interstellar
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