Blinkx, whose technology lets people search for videos hosted elsewhere on the Internet, is making it possible for other Web sites to incorporate its search results and share any resulting revenue.
Through a program called Red Label, the company is opening its application programming interface (API) so other sites can pipe video search queries to Blinkx, retrieve the results, and publish them, said Chief Executive and founder Suranga Chandratillake.
"If you have fewer than 10,000 searches per day, you can have access for free. If you have more than 10,000, we ask you to monetize it and share with us," Chandratillake said. Sites can incorporate Blinkx's advertisements and split revenue evenly; those sites that already have monetization under way must work out a specific revenue-sharing plan with the company, he added.
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