AMD's newfound zest for life has made it look for what would really, really hurt the competition. The answer? the game developers. I'm not sure if you've heard, but Blizzard has grown pretty big these days. World of WarCraft has been an indescribable success. It's been known for a while that Blizzard has been looking at implementing DirectX 10.1 with one of its future games. The fact is that it's more than one, or two.
If AMD has played its cards right, Blizzard is not only looking to implement DX10.1 support, and in best-AMD-case scenario, DX10.1-exclusive effects, with future games, but also patch current games with DX10.1 for additional performance and effects. If everything comes together for AMD, this means that StarCraft 2, Diablo 3, future World of WarCraft add-ons, and more games from Blizzard will sport DX10.1, something which NVIDIA is unable to handle hardware-wise.
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