Secrecy cloaked 'Dark Knight'

[zatoicchi]

For Warner Bros., the mission was to keep "The Dark Knight" from seeing the light of day.

In an era of instantaneous digital copying and widely available high-speed Internet access, the premature and unauthorized release of a movie to the public -- especially a coveted summer blockbuster -- can spell disaster. If the movie's a stinker, the word will travel at the speed of a mouse click, ruining chances of making back money. And if the movie's popular, piracy can rob ticket sales and cut into revenue.

Secrecy cloaked 'Dark Knight'

[anon]

"For Warner Bros., the mission was to keep "The Dark Knight" from seeing the light of day."

A more realistic "mission" would have been, well, hoping it wouldn't leak that much

[Aurion]

"If the movie's a stinker, the word will travel at the speed of a mouse click, ruining chances of making back money."

LOL actually that what happened in this case & what is happening in every BOMB movie so they didnt have to announce their failure in public

[zatoicchi]

they are so rich i dont know why they need to do that, whether to movie is bad or good ,people will go to see it anyway

[anon]

people will go to see it anyway

Because it's always good to go watch a film and.......... have fun

[Aurion]

yeah thats the point,even back then when leaking first ever noticed,people were very happy to gether in families & go @ weekend to watch after mid-night movies (shows) since it was a big FUN tho !!