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Thread: Xbox 360 Commercial Busted For Using PS3 Footage

  1. #1

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    Xbox 360 Commercial Busted For Using PS3 Footage



    A commercial for Final Fantasy XIII has been reprimanded by Britain's Advertising Standards Authority for using PlayStation 3 footage in an advertisement for the Xbox 360 version of the game.

    All it took was one viewer to complain to the advertising watchdog that the 360 ad was using PS3 footage for the ASA to sit down with both 360 and PS3 versions of the game. The ASA's statement on the matter says "We tested the two games, on screens with an identical set up, and ran them alongside one another."

    "We noted that there was a discernible difference in the picture quality of the two - the PS3 image in video sequences appeared sharper and colours were more vivid than those of the XBOX 360."

    "We considered that, because the ad promoted the game on the XBOX 360 platform, it should have featured footage derived from that console."

    "Because it did not, and because we considered that the use of PS3 footage in the ad exaggerated the quality of the footage available on the XBOX 360, albeit marginally, we concluded the ad was misleading."

    Following the finding, the ad in its present form can never be shown again on British television. Not that it would, with the game long released, but them's the rules. In Square Enix's defence, the publisher says that the footage was taken from the game's pre-rendered cinematic sequences, and that viewers would only notice the difference watching the content in HD and "reviewing the materially forensically".

    That said, they did admit that the footage was "played back" on a PS3 for the purposes of making the ad, as it 'allowed advertisers to capture the FMV footage for the advert'. Right.

    We're a little unsure which commercial it is, exactly, the ruling refers to, so we've contacted Square Enix for clarification.
    Kotaku
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  2. Who Said Thanks:

    yoco (12.01.11)

  3. #2
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    you should provide a link/source for those quotes on every news thread:

    from forum rules:

    # News posting

    You have to use the quote function to post external articles.
    News text...
    ...of the article. You need to link to the reference.
    SB-Innovation - Leecher Mod Source Nr. 1 - Rules
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    Quote Originally Posted by slikrapid View Post
    you should provide a link/source for those quotes on every news thread:

    from forum rules:



    SB-Innovation - Leecher Mod Source Nr. 1 - Rules
    Yeah "Kotaku" didn't you see it there. Every quote I put here has a source right under it
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    thats not how its done, you need to post the link, users aren't supposed to look for the source through googling you know

    the correct way:

    Xbox 360 Commercial Busted For Using PS3 Footage

    or

    Code:
    http://kotaku.com/5615524/xbox-360-commercial-busted-for-using-ps3-footage
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    You do not need google to know "Kotaku" if you are going to comment on a post like this plus no "right way" is in the rules.

    I understand what you mean btw it's like "this" on different forums and like "that" on other forums. I just choose one which I think is best and go with it, when I quote first paragraphs I give full link to the source but when I quote everything I don't see any need.
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    Moderator anon's Avatar
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    Just add a link to the article at the bottom at all times. It's not that hard.
    "Come visit sometime, okay? We'll always be here for you. We... we all love you."
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    It is kind of sad that this happened but it wasnt really Xbox advertising fault they probably do not care where the source came from when they make their ads. Plus it was only in Britain if it were in America there would probably be a lawsuit.
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    Frankly Speaking final fantasy series belongs to PlayStation for sure.

    i played on XBOX and i didn't feel good on this.
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  10. #9
    yeah final fantasy is sure for PS3 i played it on xbox its not that good !
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