Get ready for ' 4-D ' Cinema

4-D cinema: Films that leave you feeling damp, sick from the smells and punched | Mail Online

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Hollywood is converting blockbuster films into 4-D because cinemagoers are shunning pricey multi-dimensional 3-D versions

But the experience has left some fans feeling sick, damp and pummeled after watching movies like Kung Fu Panda 2 and the latest Pirates of the Caribbean box-office hit.


A Korean company has built cinemas with seats which rock and special effects like wind, fog, strobe lights and scents are synchronised with the on-screen action.

The company, CJ 4DPlex, has opened an office in Los Angeles where computer programmes are written for the action films.

It plans to build America's first 4-D screen multiplex in New York and if it is a success, they will expand into Europe.

The biggest 4-D film in Seoul last week was Kung Fu Panda, the martial arts cartoon adventure with the voices of Jack Black, playing panda Po and Angelina Jolie.

A Korean blogger called Prof Miscreant reported in the Sunday Times: 'The seats have massage chair motors so that they punch you (lightly) in the kidneys or bottom when Po gets hit or falls down.

'At the end bubbles floated down from the ceiling to simulate fireworks - hilarious and well worth the 18,000 won (£10) ticket price.'
Blockbuster Avatar: Special 4-D audience effects were a huge hit with Korean movie fans

But not every movie fan is happy with the physical effects.

Some customers complained of feeling damp from the water effects after watching Pirates of the Caribbean: On Stranger Tides but 'smelling sweet' like Captain Sparrow star Johnny Depp.

And there were reports of people becoming nauseous and going temporarily deaf after watching Transformers: Dark of the Moon where the major smell is the scent of burnt rubber.

CJ 4DPlex was the first company to make a 4-D version of James Cameron's 3-D futuristic blockbuster Avatar.

Audiences lapped up the smell of explosives and the howling wind effects so much so that the company is opening another three 4-D cinemas with seats that bend backwards and fly into the air.

A Seoul film distributor told Variety magazine: 'They are in a niche right now, like Imax giant screens a decade ago.'

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4-D movies are fun at amusement parks and like,but I don't think I'd like to watch every movie like that.

Insane. Once we have decent "2D" movies shown in every major cinema I will probably give it a try :P

I still didn't watch a movie in 3D :o

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Originally Posted by Resurrection

'The seats have massage chair motors so that they punch you (lightly) in the kidneys or bottom when Po gets hit or falls down.

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Heellllllllllz no! Go, anc come out with a kidney disease :P

There are 4D cinemas out in Korea. Though, I don't find 4D that interesting. When it rains in the movie, it'll rain in the cinema :gcry:

as long as it attracts attention and draws money from one's pockets, eh?
even 3D cinema is nothing more than 2D+gimmicks - 4D just elaborates on the latter

as mentioned by others, it only has temporary & limited 'value', it won't substitute ordinary 2D movies since these probably represent the most suitable type of movies regarding their audio-visual characteristics & their compatibility with human senses - what remains in this field is likely only additional tweaking (like HD or HiFi) or proper 3D implementation which might take a while (like several decades, to put it optimistically)

in this sense, more is less - just look at a superior medium, ie. books, which have much less to offer in an audio-visual sense, but far more mentally & contents/immersion/imagination/entertainment-wise - conclusion: mind is more important than senses :P