18 Charts Reveal All You Need to Know About Facebook - Jay Yarow - Technology - The Atlantic


Bank Of America Merrill Lynch (BofA) released a big report on the way Americans are using Facebook and other social services.

We've assembled a bunch of cool Facebook charts from the report.

The key takeaways from BofA:
  • Facebook is used by almost all Americans at this point.96% of the people surveyed say they use Facebook.
  • Facebook has a tremendous opportunity to disrupt daily deals companies like LivingSocial and Groupon.Facebook users are interested in learning more about local deals and businesses.
  • Facebook usage is hurting Yahoo more than Google. Google usage is flat to up from Facebook users, but portal site usage is down.

BofA surveyed 418 U.S. consumers under the age of 50 and says survey participants "roughly resemble" the U.S. population.


The charts are on their site.The report is America based but its a huge sample !