zatoicchi
28.07.08, 21:37
http://www.latimes.com/media/thumbnails/story/2008-07/41266662-27110408.jpg
For Warner Bros., the mission was to keep "The Dark Knight" from seeing the light of day.
In an era of instantaneous digital copying and widely available high-speed Internet access, the premature and unauthorized release of a movie to the public -- especially a coveted summer blockbuster -- can spell disaster. If the movie's a stinker, the word will travel at the speed of a mouse click, ruining chances of making back money. And if the movie's popular, piracy can rob ticket sales and cut into revenue.
Secrecy cloaked 'Dark Knight' (http://www.latimes.com/business/la-fi-darkknight28-2008jul28,0,2249127,full.story)
For Warner Bros., the mission was to keep "The Dark Knight" from seeing the light of day.
In an era of instantaneous digital copying and widely available high-speed Internet access, the premature and unauthorized release of a movie to the public -- especially a coveted summer blockbuster -- can spell disaster. If the movie's a stinker, the word will travel at the speed of a mouse click, ruining chances of making back money. And if the movie's popular, piracy can rob ticket sales and cut into revenue.
Secrecy cloaked 'Dark Knight' (http://www.latimes.com/business/la-fi-darkknight28-2008jul28,0,2249127,full.story)