Resurrection
18.11.10, 11:40
How To Permanently Delete Your Account on Popular Websites - Smashing Magazine (http://www.smashingmagazine.com/2010/06/11/how-to-permanently-delete-your-account-on-popular-websites/)
We all have an increasing number of sites and online services we’re members of, and sometimes it all gets a little overwhelming. At times, we just need to delete our memberships to some sites, either in an effort to simplify our lives or just because we’ve grown tired of a particular site or service.
What we often don’t realize when signing up for all these accounts, though, is how difficult it can be to permanently delete our accounts when we’ve had enough. Some require complicated, multi-step processes that can stretch over the course of days (or weeks). Others take less time, but still require multiple steps by the user.
Below we’ll take a look at the account deletion processes of popular websites and services, and how easy or difficult they make it. Then we’ll discuss why sites make things so complicated, and some things to consider when designing your own deletion policies.
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The article is incredibly long to post completely...It'll be better anyway if you went over there.
You'll be surprised to see some results.
For eg..Facebook has a difficulty rating of 5.Wikipedia and Wordpress makes it impossible to delete our account while closing a PayPal account is pretty simple
And they have an interesting conclusion to the article by discussing why they make it so difficult to delete our accounts...
Why’s It So Complicated?
In the case of every service mentioned above, properly deleting your account is a multi-step process. Some sites are even more difficult. It’s not a technical issue, obviously, as programming a functionality to let users delete their own accounts is something most competent developers could do before breakfast.
So why do some sites make it so complicated? The answer is user retention. They don’t want you to delete your account. The hope is that if you have the account, you’ll use it at least occasionally, if for no other reason than curiosity about things you might have missed when you weren’t logged in. As soon as you delete that account, though, it’s an out-of-site-out-of-mind kind of thing. You’re less likely to sign up for another account if you decided you could live without it once.
Account Deletion Remorse
This is one very valid reason to make it more complicated to delete an account: deletion remorse. It’s not uncommon for a user to have a bad day, get angry about something going on within a social network, and decide they’ve had enough and are getting rid of their account.
Of course, what often happens is that a day or two later they realize how much they loved using that social network, and they wish they could get their account back. With account deletion policies like those of Facebook (on which I’ve witnessed such account deletion remorse first-hand), users can just reactivate their account, and have all of their old friends and information right there. On sites with more immediate deletion policies, that user would likely have to start over entirely.
Should You Use Complicated Account Deletion Processes?
Considering how many major sites out there have complex methods for deleting accounts, should this be industry standard? Should all sites employ these methods to help retain users who can’t be bothered to follow a multi-step process? Probably not.
There are a few things to consider when deciding whether you want to make it complicated for a user to delete their account. First of all, if your deletion process is going to be handled by customer service representatives, do you have the manpower to do so? If you suddenly have a thousand members who want to delete their accounts, do you have the resources to handle that?
Do you expect users to regularly delete their accounts just to sign up for a new one a week later? If it’s complicated to delete their account, they may never sign up for another one, not wanting to go through the process again.
Inactive accounts can also eat up your system resources. Server space can become an issue, especially on very popular sites (or sites with very low budgets). Plus, it makes maintenance and backups more intensive, since there’s more data to deal with. Making it easier for people to delete their accounts if they’re not using your service can help relieve that load.
The level of complexity for the account deletion process is something that needs to be considered on a site-by-site basis. In general, the easier the process is, the better; however, it is important to make sure that users may be having a bad day and make a mistake by closing an account and so they will be happy about getting the account back a couple of days after it was closed.
Making the process way too difficult and time-consuming will turn annoyed customers in angry ones, the ones who will be very likely to spread negative word out there, while annoyed users would probably just close the account and move on, and even maybe come back to the service later. In either case, one way to minimize your worries about it, though, is to keep your users happy and conduct your site’s business in a transparent and open way.
We all have an increasing number of sites and online services we’re members of, and sometimes it all gets a little overwhelming. At times, we just need to delete our memberships to some sites, either in an effort to simplify our lives or just because we’ve grown tired of a particular site or service.
What we often don’t realize when signing up for all these accounts, though, is how difficult it can be to permanently delete our accounts when we’ve had enough. Some require complicated, multi-step processes that can stretch over the course of days (or weeks). Others take less time, but still require multiple steps by the user.
Below we’ll take a look at the account deletion processes of popular websites and services, and how easy or difficult they make it. Then we’ll discuss why sites make things so complicated, and some things to consider when designing your own deletion policies.
.
.
.
.
---
The article is incredibly long to post completely...It'll be better anyway if you went over there.
You'll be surprised to see some results.
For eg..Facebook has a difficulty rating of 5.Wikipedia and Wordpress makes it impossible to delete our account while closing a PayPal account is pretty simple
And they have an interesting conclusion to the article by discussing why they make it so difficult to delete our accounts...
Why’s It So Complicated?
In the case of every service mentioned above, properly deleting your account is a multi-step process. Some sites are even more difficult. It’s not a technical issue, obviously, as programming a functionality to let users delete their own accounts is something most competent developers could do before breakfast.
So why do some sites make it so complicated? The answer is user retention. They don’t want you to delete your account. The hope is that if you have the account, you’ll use it at least occasionally, if for no other reason than curiosity about things you might have missed when you weren’t logged in. As soon as you delete that account, though, it’s an out-of-site-out-of-mind kind of thing. You’re less likely to sign up for another account if you decided you could live without it once.
Account Deletion Remorse
This is one very valid reason to make it more complicated to delete an account: deletion remorse. It’s not uncommon for a user to have a bad day, get angry about something going on within a social network, and decide they’ve had enough and are getting rid of their account.
Of course, what often happens is that a day or two later they realize how much they loved using that social network, and they wish they could get their account back. With account deletion policies like those of Facebook (on which I’ve witnessed such account deletion remorse first-hand), users can just reactivate their account, and have all of their old friends and information right there. On sites with more immediate deletion policies, that user would likely have to start over entirely.
Should You Use Complicated Account Deletion Processes?
Considering how many major sites out there have complex methods for deleting accounts, should this be industry standard? Should all sites employ these methods to help retain users who can’t be bothered to follow a multi-step process? Probably not.
There are a few things to consider when deciding whether you want to make it complicated for a user to delete their account. First of all, if your deletion process is going to be handled by customer service representatives, do you have the manpower to do so? If you suddenly have a thousand members who want to delete their accounts, do you have the resources to handle that?
Do you expect users to regularly delete their accounts just to sign up for a new one a week later? If it’s complicated to delete their account, they may never sign up for another one, not wanting to go through the process again.
Inactive accounts can also eat up your system resources. Server space can become an issue, especially on very popular sites (or sites with very low budgets). Plus, it makes maintenance and backups more intensive, since there’s more data to deal with. Making it easier for people to delete their accounts if they’re not using your service can help relieve that load.
The level of complexity for the account deletion process is something that needs to be considered on a site-by-site basis. In general, the easier the process is, the better; however, it is important to make sure that users may be having a bad day and make a mistake by closing an account and so they will be happy about getting the account back a couple of days after it was closed.
Making the process way too difficult and time-consuming will turn annoyed customers in angry ones, the ones who will be very likely to spread negative word out there, while annoyed users would probably just close the account and move on, and even maybe come back to the service later. In either case, one way to minimize your worries about it, though, is to keep your users happy and conduct your site’s business in a transparent and open way.