anon
24.06.09, 13:48
Microsoft is finally admitting to itself that Soapbox, the relatively unknown YouTube competitor, is going nowhere. Soapbox is the user-generated video portal under the MSN Video roof. The software giant is looking at ways to put more focus on the product: figuring out a way to get only content for ads to be sold as strategically as possible. Erik Jorgensen, corporate vice president and chief media and technology officer of MSN, told CNET that a user-generated video player was expensive for Microsoft in today's economy:
We definitely look at it and say we want Soapbox to stand for something and add to our overall video strategy. We haven't decided whether you just continue to support it or whether it is too expensive and out of our focus to do.
Soapbox, Microsoft's YouTube, put on the backburner - Ars Technica (http://arstechnica.com/microsoft/news/2009/06/soapbox-microsofts-youtube-put-on-the-backburner.ars)
We definitely look at it and say we want Soapbox to stand for something and add to our overall video strategy. We haven't decided whether you just continue to support it or whether it is too expensive and out of our focus to do.
Soapbox, Microsoft's YouTube, put on the backburner - Ars Technica (http://arstechnica.com/microsoft/news/2009/06/soapbox-microsofts-youtube-put-on-the-backburner.ars)